Discover Hidden Treasures: Riverbanks Zoo and Garden Reveals Golden Opportunity for Fun

For Immediate Release: March 7, 2024

Celebrate 50 Wild Years with Exclusive Prizes and Community Collaboration

Columbia, SC, March 6, 2024Riverbanks Zoo and Garden will mark 50 inspiring years of wildlife conservation on April 25, 2024. To celebrate the 50th anniversary milestone, Riverbanks is excited to unveil a Golden Ticket giveaway, extending a golden invitation to the entire community to join in on the fun. Teaming up with local businesses and supporters, Riverbanks is distributing 50 Golden Tickets throughout the Midlands, each offering an exclusive prize. From family four-packs of general admission tickets to behind-the-scenes tours and rare opportunities like assisting in the creation of enrichment activities for meerkats, there's something on the wild side awaiting lucky winners.  
The fun begins now, with tickets waiting to be discovered until June 30, 2024. Partnering with community collaborators, from local businesses to civic organizations and beyond, each will provide access to a hidden treasure through engaging activities. Whether you are out in the community, scrolling online, or watching your favorite TV station, a Golden Ticket could be within reach. Helpful hints will be shared on Riverbanks’ social media platforms for those wanting to participate.  
Upon acquiring an official Golden Ticket, each lucky winner will scratch off a golden emblem to reveal their prize. Directions for how to claim the prize will be included on the ticket. “Riverbanks Zoo and Garden is thrilled to celebrate 50 wild years with our community, whose unwavering support has helped make this major milestone possible,” said Monique Jacobs, vice president of advancement at Riverbanks. “What better way to say, ‘thank you,’ as we kick off our Golden Anniversary than by giving back in partnership with local businesses with an array of fun and engaging Golden Tickets.” 

50th Anniversary Golden Ticket Partners:

•    ABC Columbia
•    Better Business Bureau
•    Capital City/Lake Murray Country
•    COLAtoday 
•    Columbia Fireflies
•    Columbia Museum of Art
•    Cumulus Media/B-106.7
•    Experience Columbia
•    Flying Biscuit Café
•    Greater Cayce/West Columbia Chamber of Commerce
•    Greater Columbia Chamber of Commerce
•    Greater Irmo Chamber of Commerce
•    Grow Financial Federal Credit Union
•    Hyatt Place Downtown
•    Mast General Store
•    Peak Drift Brewing Company
•    Richland Library
•    Riverbanks Gift Shop
•    Saluda Shoals Park 
•    SCETV and SC Public Radio
•    South Carolina Department of Parks, Recreation and Tourism
•    The Hoot
•    The Nickelodeon 
•    University of South Carolina
•    Vista Guild
•    Wingard’s Market
•    WIS
•    WLTX

Riverbanks aims to foster a spirit of collaboration and celebration throughout the 50th anniversary festivities. Visit for an updated list of Golden Ticket Partners. 

Riverbanks’ Social Media Platforms:
•    Facebook – Riverbankszoo
•    Instagram – Riverbankszoosc
•    X/(Twitter) – Riverbankszoo

Seize the opportunity to become a part of this momentous celebration and stay connected with Riverbanks on social media.  


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Riverbanks Zoo and Garden is home to more than 3,000 magnificent and fascinating animals and one of America’s best public gardens. The Zoo opened on April 25, 1974, and for five decades has connected individuals, families and school children with the natural world. Riverbanks is an accredited member of the Association of Zoos and Aquariums and is recognized as a global leader in animal care and welfare, education, recreation, science and wildlife conservation. It is the mission of the Zoo and Garden to create meaningful connections and inspire actions that will have a lasting impact on wildlife and wild places. For more information, visit